Direct marketing of electricity
Direct Marketing for Flexible Facilities
Take advantage of a schedule tailored specifically to your facility and secure valuable additional revenue—without any extra effort. We combine highly automated algorithms with personalized support to offer you transparent, customer-specific direct marketing of your electricity.
Direct marketing of electricity
Personal interaction meets automated algorithms
You want to operate your flexibilized biogas plant, your flexible biomethane CHP plant, your biomass CHP plant, your hydropower plant or even your plant combination of PV or wind plant with storage in the most economical way and at the same time all market opportunities How can you benefit? With our many years of experience in direct marketing and flexibility trading across more than 20 different types of facilities—from combined heat and power plants to biomass power plants and biogas plants—we are your partner for optimizing flexible renewable power generation.
Our experts are here to support you not only digitally but also through direct communication. Together we analyze the parameters of your system and develop individual Algorithms tailored precisely to your needs. You set the parameters—we work with you to develop the optimal marketing strategy.
ESFORIN's service covers the entire direct marketing process:
- Collaborative Development and Personal Contact: Every property is unique—that’s why we work with you to develop a customized marketing strategy that takes your specific constraints and potential into account. Since both markets and property parameters are constantly changing, we regularly adjust your strategy through personal discussions to ensure you always get the best possible results from direct marketing.
- Automated processes: We program Highly specific algorithms, to transfer your proceeds to the Day-Ahead, Intraday, and Balancing Power Markets to maximize – without unforeseeable pooling effects or disruptive interventions. In this process, our tailored to your system Algorithms monitor all relevant markets (balancing power and wholesale markets) and determine at which market prices to buy and/or sell. This means that with us, you always get the Maximum market proceeds for your flexibility.
- All-round service: We handle marketing-related tasks at the EIV resource provider and BTR producer of a technical resource in the Redispatch 2.0 Regulations for Managing Congestion in the Electric Grid – We take care of everything so you can focus on your core business.
Learn more now from our experts in flexibility and direct marketing!
Our success in direct marketing speaks for itself
Until now, the trading of balancing energy has been an excellent opportunity for biogas plants operating continuously. With the expansion of fluctuating renewable energy sources such as wind and solar power and the decline of conventional power plants, electricity prices are becoming increasingly volatile. This trend presents enormous opportunities for flexible electricity generators such as biogas plants. OurCross-market direct marketing helps ensure that these opportunities are not missed and that additional revenue is generated.
Through aDynamic combination of various markets—from day-ahead to intradayIn 2024, we were able to generate, on average, 25 % higher profits for our customers than we would have under a standard schedule.
Additional Revenue for Your Biogas Plant
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The benefits of our direct marketing at a glance:
- Our marketing strategy is tailored precisely to the technical constraints of your facility and market price signals—ensuring automated, predictable, and controllable operations.
- Maximize additional revenue with our cross-market optimization (intraday, day-ahead, and balancing energy).
- No pooling—marketing is focused exclusively on your investment, and you receive 100% proceeds that we generate for you in the respective market.
- Track trading activities and results in real time via the online customer portal or the Biogas app.
- You can earn attractive revenue from your flexibility as early as the start of marketing and even before completing the prequalification process for balancing power marketing
- Our Biogas Service App lets you keep track of gas storage tank levels and schedule status at any time—and even adjust your schedule flexibly and promptly while on the go.
- Easy connectivity for remote control enables direct and seamless remote control of your system.
