We use the Marketo tool on our website, a service provided by Marketo EMEA Ltd,
Red Oak North, South County Business Park, Leopardstown, Dublin 18, Ireland
("Marketo"), to collect statistical data on the use of our website and to optimize
our offering accordingly, to provide system-related e-mails, information on
individual surfing behaviour, downloads of white papers, fact sheets, case studies
and similar materials, and to conduct e-mail marketing.
For this purpose, one or more cookies are stored on your computer, with the help
of which data is collected for marketing and optimization purposes and stored
and processed on Marketo’s servers. The data collected may be combined with
the personal data you voluntarily provided on the website for profiling purposes.
You can object to the profiling by deactivating the cookie function in your
For this evaluation, the emails sent contain so-called web beacons, also called tracking pixels. These single-pixel image files make it possible to record your user behaviour. Tracking is not possible if you have deactivated the display of images by default in your e-mail programme. If you display the images manually, the tracking mentioned above takes place.
We record when you read our e-mails, which links you click on in them and deduce your personal interests from this. We link this data to actions you have taken on our website. Marketo stores this information on its server in the European Union or the European Economic Area (EU or EEA).
If you use one of our digital services for which you have completed the registration process (for example, for our newsletter), Marketo also helps us to analyse your usage behaviour on our website. For this purpose, a text file (see “Cookies”) is stored on your computer, which enables us to recognise you when you visit our website again.
We analyse how you use our website and other digital content such as videos, banners and downloads that are placed online on our website. This allows us to tailor our offers to your individual needs so that you receive less randomly scattered offers overall. With the data obtained in this way, we tailor our digital services to your interests and make them available to you accordingly.
The cookie on your system expires after 24 months. You can prevent the cookie from being stored by setting your browser software accordingly. If you register for one of our digital services and in this context provide personal data via a registration form, we will obtain your separate declaration of consent. In this declaration, you consent to the processing of data to the extent described in the context of the use of our digital services, such as newsletters, invitations to webinars and events and the associated analysis of your user behaviour as described in this section. As a user, you have the option to cancel your registration at any time. You can have the data stored about you changed at any time. Please contact the following e-mail address: firstname.lastname@example.org
The legal basis for the processing is your consent, according to Art. 6 para. 1 lit. a